![]() However, you because you couldn’t store images on Blogger, Google redirected users to save their images on Flickr. ![]() At the time Google had just bought Blogger - a CMS platform that allowed anyone create a website. He then started Flickr, and help from Google, they started getting users with a rapid pace. Pressured by depleting finances, Stewart and his fellow tech-obsessed friends iterated to utilize the core technology that made the game unique - image sharing and tagging capabilities. ![]() Meanwhile, Stewart’s $35K was dwindling,and the game was was approaching its inevitable decline. The game was impossible to fund and thus difficult to scale however, the side effect of building the game was that the small team built a technology that let users tag images with other users, far before Facebook and Instagram offered that ability. With rudimentary graphics and a small but passionate community, Stewart fueled his passion for design and communication. But let’s dig deeper.īutterfield, born and raised in rural area in British Columbia, hadn’t been exposed to technology until he went to university the late 1990’s, he became fascinated by the school’s Unix machine, and how it could build something out of lines of code.Īfter escaping the dot-com bubble in 2000 with $35,000 severance pay from his ecommerce job, he started building a web-based massively multiplayer game called Neverending. In this growth study, we’ll look at the story of Slack, its beginning and underlying strategy for world domination, and how they built a platform that’s transforming office communication.įounder and CEO Stewart Butterfield is no stranger to fast-growing apps he built Flickr about 10 years before starting Slack. Chapter 1: Brotherhood and Perfect TimingĬhapter 4: Customer Experience as the North StarĬhapter 6: The Blueprint for Multi-Billion Dollar CompanyĬhapter 7: Slack’s Friends and Family - Integrations and PartnershipsĬhapter 8: Future-proofing the Company and the ProductĮvery success story has done three things in their lifetime:
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